display was established in 1993 as a magazine. As a magazine for point of sale promotion (POS) it aims exclusively on trends in the area of point of sale (POS). Like strategies of sales promotion and brand communication at the POS and other distriburion channels. Furthermore the magazine display covers new technical developments and innovations in production of point of sale items. Knowing, that these developments are the source of progress in retail and point of sale communication and sales promotion. They ensure, that the brands have a neccessary degree of differentiation to demonstrate their uniqueness and brand values at the point of sale.
Until 1993 there was no platform which provided information about the benefits of the sales promotion and product presentation industry. Basically, at these times such an industry was unknown. This changed with the first release of display: Magazine for point of sale promotion and brand communication. The publication formed an understanding beeing a different industry. Instead of beeing an appendage of printing, packaging and various other related disciplines.
display: Magazine for point of sale promotion appears every two month with a circulation of 11,500 copies. Telling the big stories, showing the trends in sales promotion and related applications and finding valuable case studies for professionals in the industry. Around 60 percent of the readers are from brand companies. Nearly 20 percent from the retail business. Each one of them is interested in selling more. Maybe with one of the best promotion tools ever: the promotion display. Another industry building event established by display was the introduction of the contest "display Superstar Award". Held since 1994, it is the most known and famous industry award in the german sales promotion community. Every year nearly one hundred „displays“ and other promotions items for point of sale promotion compete being named the best sales promotion tool of its class.
You like to know more about display – Magazine for point of sale promotion – or the online platform and the Superstar contest? Contact our sales staff and our editors.